Content is King as what bloggers believe, but what is unique, original, informative or whatever positive things in a content if the headline don’t pull attention?
After writing articles, of course you have to promote it if you want to have readers, but how are you going to pull their attention if your headline is like boring and common?
Even if your article has a common idea or information within, people are likely to read the article if you tell them something that will leave them thinking.
Catchy headlines and statements mostly pull people’s eyes but be careful on making headlines. They must be completely and absolutely related to your article and not just another showstopper that is completely a lie or else people will just ignore your promotion and will not trust you anymore.