In my previous post “A Simple Tip for Choosing a Domain Name“, I mentioned ways on how to choose a domain name. I actually forgot to mention Branding, in which this tip is not applicable in some ways.

A comment from Lee Ka Hoong of MyBlog2Day opened this topic which I am really thankful because it’s an additional helpful information that I should mention on that post. Well, it’s not too late for an update right? (lol)

Here is goes…

Using a keyword on your domain is good if you want to target specific audience or a larger traffic from people with the interest of the niche that you are blogging about.

But if you want to brand your blog, like what Lee said, it’s better to use unique domain names. Branding, simply making you popular from that word. Example, you are popular when it comes to health tips from a domain name www.dailyfreshies.com. You are not using the keyword that relates to the health niche but you are popular when it comes to health or any related topics when it comes to health.

There are popular bloggers who use the “Branding” strategy like Yaro Starak and John Chow.

When it comes to traffic and SEO, you don’t have to worry that you will not get the amount of traffic that you’ve been wanting. Like what every bloggers say, patience, eventually you’ll get known with that niche and you’ll get the traffic maybe doubled from a keyword domain name

And don’t forget to check out Lee’s article of “5 Ways To Build Your Brand Effectively”

Here’s a glimpse of his article: Blogging becomes very famous and popular on the web, number of blog used to be increased everyday and there is thousands or million blogs on the blogopshere.

Choosing the right keyword for a blog is one of the most crucial part. Keywords target audience and in order to get more traffic we should use the keyword that people are going to search in the search engines, or in other words a shortcut of invitation to our blog.

Now, lets focus on these two types of keywords. Either of these keywords are good to use if you handle them right and you have the priority for each.

Long-term Keywords

“Long-term” – from the word itself, this type of keyword can be used for a long time, to the extent that they don’t expire. Keywords like this is popular in business websites or marketing as it focuses on one subject.

Let’s say “make money online” or “work from home”, this kind of keywords never gets popular for a day only, it’s an ever growing popular keyword that is running the internet today and in the future. And as it grows even more popular day by day, traffic of blogs with this focus increases gradually.

Short-term Keywords

“Short-term” – as it implies, this keywords only gets popular for a short period of time, and it only gets popular of you have the priority depending on how long Google indexes your new updates. Most blogs and websites that use short-term keywords are entertainment and personal.

Example: A popular singer and celebrity has a new concert, you used the keyword “xxx concert live”, during the period of time before the concert begins this keyword will take it’s spot on the search engine result pages but when the concert ends, the hotness of this keyword also declines because the trend of focus has gone.

So, do you have something to add up or maybe correct me if I’m wrong? Everything is appreciated, just put a comment below

Thanks for reading and keep coming back for more.