Today let’s discuss about domains. The choice of domain name, and the positive and negative impacts of a domain name.
- Domain influences your brand that’s why the right choice of domain is very vital.
- Domain name has also a big impact on your Search Engine Optimization if it contains your keywords.
- Complicated domain name affects traffic. Why? If your domain name is hard to spell, only few can remember it.
The common mistake people make when choosing a domain is that they only think on a certain thing but they don’t know that it is only short term.
They are already thinking of how their blog or site will look like after a few months, and then go with that decision right away.
But you know what? There are instances that they will be trapped and stuck!
Let’s put it this way, you are interested and an avid fan or user of BLAH brand phones. You decided to write a blog for that topic and decided to purchase the domain BLAHaddict.com. This domain name is good because it contains the main keyword, descriptive, and easy to remember.
Let’s assume that this blog grows nice and good, and is performing well on search engines. But one day you noticed that your traffic is not growing anymore and is only playing at a limited count.
Your audience is limited only to the fans of that phone too, and there is no turning back because you cannot change your domain name.
You are stuck because of your domain name, you know why? you can’t write an article that is very irrelevant to your topic (writing an article for WAH brand phones on a BLAH brand phone blog or site).
So before making such decision for your domain, think of it not twice or thrice but a hundred times before ending on a dead end.
When making a domain, think of a word that is general and not on a particular word which is only focused on one thing.
Instead of BLAHaddict.com or WAHaddict.com, use phoneaddict.com because this is more flexible and will focus on all the phones including those that will emerge in the future.
Thanks for reading and keep coming back for more 🙂